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Project work of a graphic designer – Campaign “Summer, Sun, Sunshine”

A new perfume is about to launch – fresh, light, and playful. The campaign is currently in planning. The graphic designer is tasked with creating visuals, packaging design, and initial ad concepts. Instead of digging through emails, folders, and briefings, they direct their questions straight to AI.GO – the company’s AI-powered knowledge system.
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What colors are planned for the “Summer, Sun, Sunshine” product line?
AI-Model · 11.04.2025 · 14:45:21

According to the preliminary design briefing dated March 18, the following colors are planned for the product line: #FFD36E (sunny yellow), #FFADAD (peach pink), and white as the background color. These colors reflect lightness, warmth, and a sense of naturalness.

What do I need to consider when designing for the new perfume?

AI-Model · 11.04.2025 · 16:12:02

In the kickoff call on March 20, it was emphasized that the design should capture the emotional feeling of a summer day: lightness, freedom, and sunlight on the skin. Typography should be delicate, and the imagery as bright and airy as possible. Please avoid using dark or heavy colors.

What has been discussed so far regarding the “Summer, Sun, Sunshine” campaign?
AI-Model · 11.04.2025 · 16:41:27
The campaign idea was first presented during the creative meeting on March 14. Target audience: young women aged 18–30, with a sales focus on social media and pop-up stores. Concept: “Spray on the summer.” Initial visuals were collected in the internal mood board (folder: /Marketing/SSS2024).
Have there already been agreements on the visual style or tone of voice – and if so, where can I find them?
AI-Model · 11.04.2025 · 17:32:11
Yes, in the email from Anna M. to the creative team on March 22, a playful yet high-quality visual style was requested – with a focus on natural elements, real lighting, and candid moments. The tone should be cheerful, light, and poetic. Further details can be found in the document “Bildsprache_Parfum2024.docx”.
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